Why solidarity advertising?

Good.Ad Finances dozens of associations by donating a few cents each time you see an advertisement on one of our partner sites.

Good.Ad was born from the premise that the global advertising market is a market worth more than 500 billion dollars and that advertising is necessary to guarantee free internet. From there, we have developed a model allowing not only to reconcile Internet users with digital advertising, which is sometimes too intrusive for you, but also to revalue your attention time by offering you the possibility of supporting solidarity projects, without spending a penny.

For Internet users

We want to create an inspiring and ambitious ecosystem and transform the advertising sector with a more ethical and responsible advertising that adapts to all modes of purchase and advertising budgets. We are looking for a concrete solution, thanks to digital, for associations that are looking for a new source of donation and more visibility.

We are present on the largest websites because we have a large network of partner publishers. It depends on the goal of the advertiser’s campaign.

Each year we publish on our website an activity report that details the amounts donated to partner associations. You can also find donation certificates from the associations in question.

We try as much as possible to be consistent and therefore to align our words and our actions. This is why we are a company committed in various ways which has earned us the 6th position in a ranking led by Zei (https://zei-world.com) with 66 other companies in the same sector

We first contact the agencies that offer us to work with different brands and then we collaborate with those that have the most consistent message.

If the user, through his advertising profile, is exposed to several advertisements labeled Good.Ad, he can unlock a micro donation with each visualization of the advertising.

For the associations

We want to be completely transparent with you on this point: 70% of the total amount of the campaign is used to remunerate the site editor, 15% is used to feed the machine and the development of Good.Ad, 5% in technical costs and 10 % is donated to the partner association. It is therefore almost 50% of our profit (after remuneration of the website editor) that goes to the association.

As mentioned above, donations come directly from the sale of advertising space. It is Good.Ad who finances the donation, sharing its margin with the association, and not the Internet user who pays out of his pocket.

We have selected three main categories Health/ Solidarity and Ecology. Any association can collaborate with Good.Ad around these themes. Just send us a nice message:)

Of course! We are not jealous of this point of view: our long-term goal is that this model of solidarity advertising develops, and the more we are on the market, the better. Choosing to work with us also means multiplying donation opportunities and increasing its visibility even more!

Partnering with us will allow you to get more visibility but also to have a new source of donation. Signing an agreement with us will also allow us to present you directly to advertisers and agencies.

We only ask you to sign an agreement, which can be modified as you wish, and to provide us with some information to complete your profile on our site. That’s all it is!

Here are some examples of “matches” between advertisers and associations during some of our campaigns: Showroomprive and Odysséa, La Vie Claire and WeForest, Fedex and Solidarités International, or Cdiscount and Foundation for Medical Research!

For the announcers

For the same price as a classic campaign, we offer you a new advertising experience, beneficial for your brand and with better advertising performance. See our case studies on the site on this subject.

Buying on our solidarity network makes it possible to equally finance all our partner associations. However we can also offer an exclusive partnership with different associations. The final decision is not that of Good.Ad but is born of a mutual agreement between you and the association. If you already fund an association for example and you want to support it more thanks to Good.Ad, let us know and we will do the rest!

No, you have the choice to broadcast your campaign on our network of solidarity publishers. Only the advertising site on the site indicates that it is a responsible advertisement. In this case, the donation falls into a common pot that will be paid fairly to each partner association at the end of the semester.

We pay back 50% of the profit generated (costs of buying advertising space deducted) by the advertising campaign when it is direct campaign or 50% of our commission governed (technical fees deducted) when selling the advertising space of our partner publishers.

Any type of OTC format, and mainly IAB classic display formats and video outstream and instream on our network of publishers

We can be activated programmatically or over the counter. Activation is simple, with no minimum investment amount and an all-in-one CPM price (media, creative, techno, payment to associations).

Our network of publishers is mainly in France and other European countries (UK, Italy, Germany, Spain, Belgium, Switzerland, Netherlands), but we also have an office in South America (Colombia) that covers the America part (including Canada).

A campaign with Good.Ad does not cost you a penny more than a classic advertising campaign. You pay for a standard CPM that nevertheless allows us to fund charitable projects. We fund donations through the economies of scale that we do with our network of publishers, technology, and operating costs that are minimized.

We are able to offer an internet connection with a conventional TV or connected TV plan.

For the editors

To have a quality site, to want to be supportive. No constraint of volume, of audience.

  • Today, having a CMP (Consent Management Platform) is a legal obligation on the internet. We are of course compatible with all the platforms on the market. We nevertheless advise you to use a European or even French and free as:

We develop a set of features for our publishers to improve your consent rate. This message is visible as soon as the user has refused consent. A banner appears at the bottom of your site to inform your audience that your site is solidarity and that it can reconsider its choice in order to accept an advertisement that finances associations.

We collaborate with the largest agencies and brands on the market. All our advertisers are validated by our technology partners.

We will give you tags specially created to be placed on your site.

We will give you Good.Ad tags specially created to be in PassBack of your ad server.

Sometimes we can not sell the entire inventory, if you want in this case you give us your tags and we will call back directly your advertising server.

We provide you with an interface that shows the turnover at D-1 and your impressions sold by us.

We give you 70% (the percentage may be lower if you decide to give more to your partner associations). Our commission is 30% of the revenue generated. Of the 30% that Good.Ad receives 10% is donated to partner associations. (See association list: https://ad4good.com/index.php/nos-partenaires/

Each month our transfers are made to 60 days end of month invoice date. The minimum billing is 100 Euros H.T. per month.

It is a contract without commitment of duration, we are looking for partners who wish to commit on the duration but free at any time to stop.

To get to know you better and make you known to our customers, we need information on your site. Please provide us with:  

Text on your site in 2 or 3 lines 
Your business 
Your URL(s) to present your work to our partners 
Your monthly volume pages views 
Your monthly volume pages views with advertising 
– Unique visitors / month  
Language(s) of your site 
GDPR compliance, do you have a CMP present? 
Supplier of your CMP? 

Setting up advertising tags on your site, here’s how to proceed:

A – the ads.txt file
Please add the lines below to an ads.txt file at the root of your site https://www.gingerad.com/ads.txt

# GingerAd.com > Xandr
appnexus.com, 12070, DIRECT, f5ab79cb980f11d1

B – Your advertising tags
Our various tags must be placed directly on all pages of your sites or in your tag manager, or programmed in an ad server.